June 19, 2013
Today’s world has turned social. Internet Marketing tools – such as Facebook, Twitter, Blogs or Google Plus – have made it very easy for us to share our opinions on everything! Companies, in particular, understand the power of word-of-mouth in today’s ‘connected’ world. They realize that the best Marketing Managers for their products and services are their current customers – loyalists who believe in their product and are willing to endorse it to their family and friends. In fact, one doesn’t even need to be within our acquaintance circle for us to trust their reviews. Take amazon.com, for instance. How many of you have purchased a book just because the ‘reviews’ were very good? These are complete strangers, but you nonetheless trust them because there is strength in numbers. If 10 people are raving about something, it must be worth checking out! In other words, the more popular a product is and the more information you have, the more you are willing to include it in your life.
Now imagine just how powerful such recommendations are when you are a business owner trying to acquire as many clients as possible. In the website world, these reviews are called Testimonials – short video clips or brief comments about a customer’s satisfaction with the company’s service. But do all testimonials prove beneficial? Not really. In fact, half-baked or vague comments can actually backfire and hurt your company.
A good testimonial must be specific, state the full name of the satisfied client, preferably with a picture (or if it’s a video, with the actual client in front of the camera), and written or spoken in the words of the client. Check the following link for a more detailed presentation on how to upload good testimonials to grow your commercial cleaning business: http://www.thejanitorialstore.com/public/Episode-61–Close-More-Sales-With-Believable-Client-Testimonials.cfm
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