15 Customer Retention Strategies to Grow your Business

June 29, 2013

Stay Connected with your Customers

““If you want people to respect you or your company, you must first show respect for them.” – George Jenkins

In business and marketing, it is often said that acquiring new customers is five times more expensive than retaining existing customers. Nonetheless, while most account managers toil day and night to win key accounts, few take the initiative to follow-up after a sale.

The key to succeeding in today’s competitive market is forging and maintaining customer relationships. And relationships are only built after a sale. Business owners who ignore their clients after winning an account can rest assured that the client will soon be looking away from them and towards businesses that actually seem to care.

There, you just lost some business!

Customer Retention is a key competitive differentiator, and the good news is that it is quite easy to implement! Your clients have already seen your work. They like you. Now all you have to do is take steps to ensure that they feel wanted. Once you create a valuable experience, your clients will not just be loyal to you, but will also recommend you to potential clients, thereby resulting in repeat business and referrals.

There, your business just grew!

Click on the link for fifteen customer retention strategies – sorted into five categories – that will help you build a profitable business that is well-loved and well-trusted: https://www.helpscout.net/blog/customer-retention-strategies-that-work/